Icemedia blog

Have you heard about the current gold fever in Holland?

There’s a gold fever going on in Holland! Check out the commercial:

 

Two weeks ago we hid 5 golden lumps online. Users had to search for codes and unlock the vault to win. These golden lumps were obviously just the beginning… The real madness has now started: the gold fever has recently exploded! Eager gold searches are serious about finding the golden bar. People have actually been driving around for hours, taking their shovels along and digging into the ground! Check out these pictures: 1, 2, 3, 4 and 5. The finder has not reported in yet, but the first gold bar has probably been found.

 

The second gold bar is now hidden somewhere in Holland!

Augmented Reality Device

Augmented Reality (AR) is essentially a view of the real world with a virtual overlay. It’s pretty fascinating science that promises to change the physical world as we know it. Nowadays marketers use AR campaigns more and more.

Click here to read more about this marketing tool.
We also bring you the Adidas AR Shoes campaign. Watch the Adidas commercial and click here to view their site.

Hollrr

There’s a new service online called Hollrr. This new tool (that you can of course link to your Facebook, Twitter and Digg account) can be used to ‘holler’ about your favorite products.
By clicking ‘Hollrr this!’ and publishing your shouts to your other social networks, you can create popularity for a product or service that you feel deserves it.

Visit this website for more information

 

Wash Your Hands

Washing your hands is a daily routine. Sometimes we wash our hand because it gives us a fresh and clean feeling and sometimes because our hands are visible dirty. To make washing your hands more fun, Unicura launched the Wash-Your-Hands campaign. Parents can order a personalized Unicura-sticker with an uploaded picture of the hands of their children. This sticker will be delivered at their home address and can be attached on a Unicura soap dispenser. On the campaign website visitors can vote on the uploaded pictures. The pictures with the most votes will be rewarded with great prizes!

 

  

For more information visit the Unicura campaign website

Drink Yourself Fit

Water keeps you healthy, fit and alert. Therefore, it is important to drink enough, also at work. To promote fitness within organizations and gather data records, Agis launched the Drink Yourself Fit campaign.

On the campaign website employees of selected companies can order their personalized Drink Yourself Fit bottle. They can upload their own photo and add a personal text.

By means of this campaign, Agis collects data within a specific target group and employees are informed creatively about the collective health insurance program of Agis.

 

D-reizen Bagtags

D-reizen is one of the largest Travel agencies of the Netherlands. The travel agency now offers customers to create their their own free personalized bagtags, when ordering an airline ticket. At the campaign website people can upload their own personal photo and fill in their contact details.

The campaign is now live!

Check the Icemedia website for more information about this campaign.

- Barbara -

T-Mobile encouragement cards

T-mobile introduced a campaign to stimulate people to upgrade their prepaid phone card online.

On the campaign website, participants can order encouragement Pop-up cards or send e-cards to their friends. With these cards the participants can encourage their friend with, for example, a difficult test, their driver’s exam, or just to give them a boost of positive energy.

To personalize the cards, participants can upload their own photo in the caricature’s face and write their own personal text. The pop-up card can be put on a desk or table for continuous support.

Campaign website

- Barbara -

Icemedia @ Beachbreak part II

On the 6th of september 2008 the SLAM FM/Hi beachbreak party part II took place at
Bloemendaal Beach. Icemedia printed personal luggage labels for the visitors of the beach party.

The visitors were photographed in front of a specially designed Hi promotion board. The message on the board was ‘Wherever you go, always online with your laptop’. Within no time people received their luggage label with own picture on it.

Participants were very enthusiastic about the campaign. More than 1.000 luggage labels were created.

Impressing of the setting

 

Impression of the luggage labels

 

-Barbara

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Icemedia at the KLM Dutch Open 2008

From the 21th till the 24th of august the annual KLM Dutch Open golf tournament took place in Zandvoort aan Zee.

Icemedia made, on behalf of KLM, personal luggage labels for KLM Flying Blue members and other visitors of the golf tournament.

The visitors were photographed in front of a tropical beach at the KLM Flying Blue stand. Within a few minutes they received a luggage label with their photo on it.

The participants were very enthusiastic and created positive worth of mouth among other visitors. It was a huge success!

For a few days Zandvoort aan Zee turned into a tropical island.

 

-Barbara-

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