Icemedia blog

Icemedia Blog

Vanaf nu kan je op onze Icemedia blog allerlei interessante, grappige, boeiende en opvallende nieuwtjes lezen op het gebied van communicatie, reclame en marketing. Zoals je waarschijnlijk al van ons gewend was, alleen nu in het Nederlands. Daarnaast posten wij hier onze nieuwste campagnes en andere nieuwtjes over Icemedia. Houd onze blog dus in de gaten!

We zijn ook te volgen op Twitter, Facebook en Linkedin, volg je ons al?

Mocht je een interessant marketingfeitje of een opvallende campagne tegenkomen die je graag met ons wilt delen, laat gerust een reactie achter of stuur ons een  e-mail!

 

Augmented Reality Device

Augmented Reality (AR) is essentially a view of the real world with a virtual overlay. It’s pretty fascinating science that promises to change the physical world as we know it. Nowadays marketers use AR campaigns more and more.

Click here to read more about this marketing tool.
We also bring you the Adidas AR Shoes campaign. Watch the Adidas commercial and click here to view their site.

Trends in online advertising

Creating customer loyalty is the future. Advertisers show more and more interest in integrated digital campaigns, social media and mobile features.  Good examples of integrated campaigns are the Avatar campaign and the Canon campaign.

Click here for some examples

 

Skoda Superb – Glass Harp

Babyboom at Renault

Renault has got new young models with lots of advantages. There are so many that we can speak about a baby boom. Choose one of the babies that represent the various new Renault cars at Renault.nl/babyboom.

Platforms or Campaigns? Both.

There’s been a lot of debate in recent weeks about whether marketers should be focusing on campaigns or platforms online. However for platforms to reach their potential, they can still use the galvanizing force of campaigns to build awareness and activate the community

View this site for three impressive examples of that approach in action.

Nolan’s Cheddar helps mice to survive

Watch this surprising commercial about a very strong mouse. Nolan’s Cheddar gives you strength! This video is  proof.

Hollrr

There’s a new service online called Hollrr. This new tool (that you can of course link to your Facebook, Twitter and Digg account) can be used to ‘holler’ about your favorite products.
By clicking ‘Hollrr this!’ and publishing your shouts to your other social networks, you can create popularity for a product or service that you feel deserves it.

Visit this website for more information

 

Icemedia intern creates Volkskrant campaign

A former intern of Icemedia, Judith Koelewijn, has won a creative competition for the Dutch newspaper de Volkskrant. Judith’s campaign was selected from more than eighty entries.

De Volkskrant wants to stimulate students to subscribe to the newspaper. To do so, the students get one year free pasta of Grand’ Italia with their subscription. Judith developed an idea to promote this special offer. She created the campaign: ‘Taste the latest news’. Judith won 1.000 Euro’s of prize money, one year free pasta, and a great expansion of her portfolio. Congratulations Judith!

www.eenjaargratispasta.nl

 

- Barbara -

Ice X-mas

This year the Icedudes and Icedudettes celebrated Christmas early!

 

- Barbara -